Roe Strategic
Roe Strategic
A boutique campaign and communications strategy consultancy

A campaign and communications strategy consultancy specializing in general consulting and management, messaging, direct mail, and public affairs. 

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Jason Cabel Roe, Principal

Jason Roe has more than 25 years working as a political and communications strategist.  He’s nationally recognized for his work in campaigns and government advising candidates for President, Congress, Governor, and state and local office, as well as corporations and political parties.

A Washington veteran, Jason was a senior advisor to Marco Rubio’s 2016 presidential run, serving as National Media Spokesman.  In 2007, he was Deputy Campaign Manager for Mitt Romney’s presidential campaign, and worked on the campaigns of George W. Bush in 2000 and Bob Dole in 1996.  He’s managed nationally watched congressional campaigns including former House Majority Leader Tom DeLay (TX), Congressman Peter Roskam (IL), and Congressman James Rogan (CA), and was an advisor to Congressman Steve Pearce (NM).

Jason was also the strategist for San Diego Mayor Kevin Faulconer in 2013 and 2016, winning 53% and 57% of the vote in a city with only 25% Republican registration.

In government, Jason served as Chief of Staff to Congressman Tom Feeney (FL), Chief of Staff at the U.S. Patent and Trademark Office, and Communications Director for Congressman Nick Smith (MI). 

Jason has long been interested in global development and international democracy-building, serving as an International Election Observer for presidential elections in Nigeria and Liberia, training parliamentary candidates in Bulgaria, and developing the first comprehensive analysis of Iraq’s emerging political parties after the fall of Saddam Hussein’s regime in 2003.  He was a Manfred Woerner Fellow at the U.S. German Marshall Fund and worked as an advisor to the U.S. Global Leadership Coalition for more than a decade, as well as The One Campaign.

In 2016, Jason received a Goldie “All Star” Peer Choice Award, and was previously named a “Rising Star” by Campaigns & Elections.  He’s the recipient of several Pollie Awards from the American Association of Political Consultants and The Hill Newspaper called him one of the “most effective staffers on Capitol Hill.”

A graduate of Western Michigan University with a degree in Public Administration and Economics, Jason lives in San Diego, California with his wife and son.


In the News




Roe Strategic provides general consulting for candidates, ballot initiatives, and independent expenditures.  With twenty-five years of experience in campaigns and strategy, we know how to effectively guide your campaign from filing to victory.

direct mail

Roe Strategic creates award-winning direct mail that is impactful and effective in moving voters.  Using sophisticated targeting based on research and testing, we hone your message and drive it to the right audiences.

strategic Communications

Roe Strategic has years of experience in media, messaging, and crisis communications.  Using research and message testing, we make sure our clients have the most effective message and aggressively drive it to the media and opinion-makers.  Controlling the narrative is how we win.

public affairs

Roe Strategic effectively builds and manages coalitions, working to influence decision-makers and driving the agenda for our clients.  To win support for your project or issue, you need effective public affairs guidance and we know what it takes to get the job done.





George W. Bush for President

Vice President Dick Cheney

Bob Dole for President

Speaker of the House Newt Gingrich

Rick Perry for President

Mitt Romney for President

Marco Rubio for President


Bill Bryant for Governor (WA)

Tom Foley for Governor (CT)

Mark Kirk for U.S. Senate (IL)

Dan Lungren for Governor (CA)

Jason Plummer for Lt. Governor (IL)

U.S. Congress

Sandy Adams for Congress (FL)

Brian Bilbray for Congress (CA)

Tom DeLay for Congress (TX)

Elizabeth Emkin for Congress (CA)

Tom Feeney for Congress (FL)

Mattie Fein for Congress (CA)

Kristin Gaspar for Congress (CA)

Denise Gitsham for Congress (CA)

Julio Gonzalez for Congress (FL)

Paul Gosar for Congress (AZ)

Andrew Grant for Congress (CA)

Dick Green for Congress (IL)

Mike Kowall for Congress (MI)

Paige Kreegel for Congress (FL)

Gary Miller for Congress (CA)

Jeff Miller for Congress (FL)

Chris Mitchum for Congress (CA)

Patrick Murray for Congress (VA)

Brian Nestande for Congress (CA)

Steve Pearce for Congress (NM)

Jason Plummer for Congress (IL)

Bill Redmond for Congress (NM)

James Rogan for Congress (CA)

Brian Rooney for Congress (MI)

Peter Roskam for Congress (IL)

Fred Upton for Congress (MI)

Joe Walsh for Congress (IL)

Daniel Webster for Congress (FL)

State Legislature

Dante Acosta for Assembly (CA)

Catharine Baker for Assembly (CA)

Bill Batey for Assembly (CA)

Bill Berryhill for Senate (CA)

Rick Bosetti for Assembly (CA)

Anna Bryson for Assembly (CA)

Mario de la Piedra for Assembly (CA)

Farrah Douglas for Assembly (CA)

Martin Garrick for Assembly (CA)

Mario Guerra for Senate (CA)

Andrew Kotyuk for Assembly (CA)

Allan Mansoor for Assembly (CA)

Devon Mathis for Assembly (CA)

Rob McCoy for Assembly (CA)

Mike Morrell for Assembly (CA)

Jackie Morrison for House of Representatives (MI)

Jason Plummer for Senate (IL)

Sunder Ramani for Assembly (CA)

Craig Starkweather for Senate (MI)

Brad Toft for Senate (WA)

Marie Waldron for Assembly (CA)

Don Wagner for Assembly (CA)

Scott Wilk for Assembly (CA)

Abram Wilson for Assembly (CA)

Mark Wyland for Senate (CA)

City and County

Corrine Busta for Carlsbad City Council

Chris Cate for San Diego City Council

Roland Chi for Fullerton City Council

Carl DeMaio for San Diego Mayor

Bonnie Dumanis for San Diego County Board of Supervisors

Bonnie Dumanis for San Diego County District Attorney

Ray Ellis for San Diego City Council

Kevin Faulconer for San Diego Mayor

Kevin Faulconer for San Diego City Council

Kristin Gaspar for San Diego County Supervisor

Paul Gaspar for Encinitas Mayor

Bill Gore for San Diego County Sheriff

Phil Graham for Encinitas City Council

Kevin Jeffries for Riverside County Supervisor

Rebecca Jones for San Marcos Mayor

Mark Kersey for San Diego City Council

Randon Lane for Riverside County Supervisor

Kelly Long for Ventura County Supervisor

Scott Sherman for San Diego City Council

Summer Stephan for San Diego County District Attorney

Frank Ury for Orange County Supervisor

Scott Voigts for Lake Forest City Council

Don Wagner for Irvine Mayor

Bradley Wienreb for San Diego Superior Court

ballot initiatives

No on Measure J (mining tax) - Banning, Calif.

Yes on 20-213 (jail funding) - Lane County, Ore.

Yes on Prop. H (land use) - Escondido, Calif.

No on Prop. I (minimum wage) - San Diego, Calif.

Rancho Sante Fe Homeowners Group (land use) - Rancho Santa Fe, Calif.

Independent expenditures

American Action Network

Citizens for Government Integrity

Congressional Leadership Fund

Eagle Forum

Robert Hickey for San Diego City Attorney

Lorie Zapf for San Diego City Council

public affairs

American Airlines


DCI Group

DDC Public Affairs

Direct Impact


National Popular Vote

One Campaign

Republic Services

Targeted Victory



U.S. Global Leadership Coalition



political parties

Saul Anuzis for RNC Chairman

California Republican Party

Illinois Republican Party

Michigan Republican Party

National Republican Congressional Committee

San Diego County Republican Party

Shawn Steel for RNC Committeeman





Phone: +1 202 374 2424

LinkedIn: jcroe

Twitter: @jcroe

Facebook: RoeStrategic